Visa, Hyundai Card team up to create data products

This alliance consists of 18 major industry players.

Visa and South Korean credit card company, Hyundai Card, inked a partnership to explore collaboration opportunities in leveraging payment data to create valuable insights and benefits.

Visa and Hyundai Card will utilise their data science resources and expertise to collaboratively create cutting-edge data products and solutions.

Hyundai Card plans to extend its advanced data analytics platform worldwide, utilising Visa's extensive global network covering over 200 countries and territories.

This platform, powered by AI, offers highly tailored marketing solutions and is currently available to Hyundai Card's PLCC partner companies.

ALSO READ: 40% of APAC susceptible to scam, youth more vulnerable: Visa

Visa will contribute its extensive data assets and capabilities to support the growth of Hyundai Card's "Domain Galaxy" data alliance group and platform.

This alliance consists of 18 major industry players, such as Costco, Starbucks, and Yanolja, offering Hyundai Card's PLCC partners access to their marketing platform and data analytics solutions.

Additionally, Hyundai Card will promote Visa as its preferred global payment brand and provide support for Visa's various initiatives, including virtual cards and B2B payments.

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