Citi's Bea Teh-Tan to discuss the impact of innovation and technology on financial services

She was the woman behind Citi's PayLite Installment platform.

Bea Teh-Tan was appointed Consumer Business Manager for Citi Philippines in March 2013. Prior to this role, Tan was Credit Payment Products Head managing the consumer finance portfolio, including credit cards and personal loans. 

She joined Citi in 1998 and has held a variety of roles including Strategic Planning Head as well as Head for Cards Marketing, Sales and Distribution. Bea has been instrumental in driving the growth of Citi’s consumer banking business by retaining its top market position in credit cards.  Under her leadership, Citi launched the PayLite Installment platform which is now widely used by Asia Pacific countries offering installment facilities, as well as a number of other award-winning products. 

She forged key partnerships with other industry leaders and as a result, Citi has an enviable portfolio of credit card products as well as personal loans today. 

Teh-Tan will be one of the panelists at the Asian Banking and Finance Retail Banking Forum's Manila leg.

What are your previous experiences and positions held that contributed to who you are as a banker today?
Prior to joining Citi, I worked in Unilever as a management trainee in 1993 before becoming product manager.

I joined Citi in 1998 and held a variety of roles including Strategic Planning Head as well as Head for Cards Marketing, Sales and Distribution. From there, I headed Credit Payment Products, managing the consumer finance portfolio, including credit cards and personal loans. In 2013, I was appointed Consumer Business Manager for Philippines.

What are your key business philosophies?

Customer-centricity
We want to be able to cultivate and breathe a culture where the customer is at the center of everything that we do. If we are able to make our customers happy, if we are able to provide them the solutions that they need, that will move our NPS needle.

And if we are able to consistently level up the service that we are providing, that satisfaction or that delight in our service will lead to our customers recommending us to their families and friends. In the end, our business will flourish and grow.

Employee-focus
Our employees are our greatest asset. At the very heart of a culture that is customer-centric are the employees who face our customers every day, who talk and engage with our customers, and who do all the legwork to make sure our customers are satisfied.

We have to make sure that our employees are happy and are recognized for the good job that they do. It is when our employees are thriving that they are able to bring the same to our customers.

Can you give us a glimpse of what you will talk about at the Asian Banking and Finance Retail Banking Forum?
I will be talking about the impact of innovation and technology on financial services, and the need to pivot our approach in a client-centric, digital world.