Citi APAC appoints former EY partner to head Spring by Citi

Lloyd will be responsible for leading the bank’s newest TTS digital payment solution.

Citi APAC has welcomed James Lloyd as the APAC head of Spring by Citi.

Spring by Citi is the bank’s Treasury and Trade Solutions (TTS) business’ digital consumer payments solution for corporate and institutional clients. With this, Citi APAC’s TTS clients can offer their end-consumers the option of paying digitally, such as through credit card, instant payments, and digital wallets.
 
In this newly created role, Lloyd will reportedly be responsible for driving the development, launch and commercialization of Spring by Citi in APAC.

The bank has identified Spring by Citi as core to its strategy to create solutions for Citi to further expand its footprint in digital commerce flows– an area that is reportedly seeing accelerated growth, with the banks’ moving rapidly to direct-to-consumer (D2C) business models, Citi said in the announcement.

Spring by Citi is scheduled to be launched in Asia Pacific in the fourth quarter of the year, beginning with Singapore, Australia and Hong Kong. Additional markets will follow in 2022.

Before taking on his new role, Lloyd worked in EY where he was a partner within the Strategy and Transactions practice. Whilst in EY, Lloyd led the firm’s dedicated fintech capability across the region and served as APAC leader of the firm’s global payments practice.

He will continue to be based in Hong Kong and will report to Sanjeev Jain, Asia Pacific head of payments & receivables, Treasury and Trade Solutions, Citi; and Anupam Sinha, global head, Domestic Payments & Receivables, Treasury and Trade Solutions, Citi.